Full Face Foiling

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I recently got the privilege to work with a national recognized and accredited general contractor, 1 G.R. Builders. This business dominates central Ohio for residential and commercial construction. This company prides itself on quality craftsmanship, exceptional pricing and a commitment to their clients that is unsurpassed by any other company in their industry.

 When Plastek Cards Inc was approached to help brand and market the company, we knew our business and gift cards had to be unique and trend setting. The end product needed to be an exact representation of 1 G.R. Builders. The company wanted to highlight a couple tasks that they specialized in; hardwood flooring, granite, ceramic tile, bathroom remodeling and general construction. Adding www.1grbuilders.com to the front of the card gives the client an easy reference to turn to, and also helps to increase the traffic to the company site. This was the perfect idea! Business cards need to be direct and to the point without overloading your potential clients with too much information. The final design that was approved for production was distinct and innovative.

 The thickness of the cards were 18mil. This way their sales team and construction crew could easily carry several cards in their wallet, without being too bulky. They wanted their card to have texture to make it stand out above the rest, we achieved this applying a matte finish to both sides of the cards. The design of the card was simple and contemporary. At first glance it is somewhat reflective of a hotel key card. However if you study the card, the arrow will subconsciously bring your attention to the contact phone number that is printed. The color scheme in combination with a crisp modern font helped complete the design.

Often times some clients just want us to convert their existing business card design and print it on plastic. When we have the opportunity to work with clients that are willing to take a risk, and are involved in the design process the end result is worth it.  When working with 1 G.R. Builders, their creativity and design skills were impressive. The attention to detail was first-rate and they were involved in every step of the process from the beginning to end.  

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Potential homebuyers will spend every weekend each month exploring open houses. At the end of the day when it’s time to review the properties, everything seems to run together. What will make you stand out?

Unique business cards are one way to elevate you above your competition: less than 10% of business cards that are passed out, are kept by your prospective clients. With knowing this information , it  is well worth the time and investment to create an eye catching card design.

The new trend is making a multifunctional card. All business cards will need to have your contact information, but what else can be added to enhance the card? Below are a list of ideas that can help you elevate you above your competition.

· Yearly calendars or tip charts on the back of the card. Clients will find the information valuable and worth keeping in their wallet.

· Offer a percentage off closing costs.

· A $500 credit  towards  updating  the house they are selling, or it can be used for a renovation for their new home purchase.

· For commercial buyers offer them a VIP card to get  a first look at new listings.

· List the requirements necessary  to qualify for a loan.  For example, bank statements, tax returns, paystubs etc. Clients will reference this card multiple times throughout the process, and it will make for a smooth transaction.

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With the start of every new year, business owners  are always looking for a new and exciting way to increase sales and traffic into their stores. What the first thing that comes to mind? Membership cards and loyalty cards!  You want to be able to offer your customers something to show your appreciation, and offer incentives for repeat business.

At Plastek Cards Inc, we have the perfect solution. We offer lots of different plastic cards that can be incorporated into every type of industry. When starting your search, it can often be overwhelming with the endless choices that you have to customize a plastic card. Should you do loyalty cards, gift cards, membership cards? The options are endless.

Looking for a quick and easy solution? One idea that seems to be the new trend is punch cards. We offer 12 mil thickness cards -  which is about the thickness of a regular business card, and because we print on PVC plastic they will won’t rip, and are extremely durable. The promotion that you want to highlight can be just about anything you can think of. For hair salons, clients can receive a punch for every visit and the 5^th visit rewards the client with a free styling product. Auto Repair shops can offer a free oil change, after 8 visits. Another option would be to track the cards with the amount of money the client spends per visit – $20 equals one punch – after 4 punches you can offer a 20% discount on their purchase. No one knows your clientele better than you – so be creative!

There are several different types of custom hole punches that can be purchased, the best way to protect your business is to get one that is unique to your store. The back of your card can explain the program you are offering and any details that can assist the client.

Above you will see an example of a punch card that is not just a plastic card. The owner decided to add a shiny silver metallic background, and purple foil stamping to highlight the logo.  Not only will it grab the attention of your client at the store – but it won’t get misplaced in a wallet because of the it looking like “just another plastic card.”  Punch cards are a quick an easy way reward your clients and offer incentives to keep them coming back again and again.

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Plastek Cards introduces Eco-Friendly Biodegradable plastic cards as an alternative in the manufacturing process. This process is to reduce waste of material as well as helping with the earth environment.

PETG Cards

PETG ( Polyethylene Terephthalate Glycol ) is one of the most environmentally friendly to produce plastic cards and PETG has been wildly used for leading plastic card retailers and credit cards. It exhibits the same characteristics as PVC plastic cards. PETG cards can be recycled without creating any harmful gases or even polluting the environment. Reasons for using PETG for plastic cards; a wide range of innovations and tailor-made specifications thanks to the co-extrusion process, high mechanical strength and excellent flex tests with PETG and the wide spectrum of card applications can be made. Finally and more important are ecological considerations since PETG is environmentally friendly.

PLA Corn Cards

PLA plastic cards cards(or corn cards) are manufactured from corn oil (also poly lactic acid from corn) these corn cards look and feel just like the PVC cards which promises the same durability as PVC does. PLA plastic cards require 35% less energy and produce 25% less green house gas. PLA Corn cards are biodegradable and produce no toxins when destroyed during incineration, the ground and atmospheric based environmental advantages of PLA corn cards are significant. The durability, life span and printing of the PLA corn cards are very similar to PVC plastic cards. PLA corn cards are a new family of our eco-friendly biodegradable plastic cards.

ABS Plastic Recycled Cards

This process is to reduce waste of PVC material as well as extra sheet materials. The ABS plastic recycled cards are manufactured with the same high quality printing and personalization processes used on our standard PVC plastic cards. This product is from 100% recycled product and about 90% recycled with magnetic stripe. If you are interested in any of these product lines, please let us know and we will be sure to supply your cards with our environmental friendly materials.

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3. Plastic Gift Card Displays

Gift card sleeves add an extra touch to your gift cards. It is always nice to have something to put the gift card in after purchasing this for someone, the client then will not have to worry about buying a card to place the gift card in when giving the gift card as a gift.

We offer a variety of paper sleeves, we have some that hang or fold and these are fully customized to go with your gift card design. To download our paper sleeve catalog please go to http://www.plastekcards.com/images/plastekcarriers.pdf.

We also offer a generic gift card sleeve that has A GIFT FOR YOU on the top front and below this has To: From: and Amount:  Ordering the preprinted sleeve is an inexpensive way to promote your gift cards giving your clients the option to have their gift cards placed in a envelope with no hassles to have to go out and purchase anything else.

When ordering gift cards do not forget to accessorize with gift card sleeves! Whether you decide to order a custom paper sleeve or the generic paper sleeve, give your client’s the option of having something to put their gift cards in. This will be a great way to market your new gift cards.  

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Thinking of new ways to promote yourself and your business? Why not have plastic business cards be your #1 solution. Plastic business cards gives an added touch to you and gives your client’s a reason to keep your business cards rather than a paper business card that they receive from other companies. With a plastic business card you know that even if your client leaves the plastic card in their back pocket and it goes through the washer it will still come out okay, now imagine if that was paper? All the information would be faded away and your contact information would be lost forever.  

There are many different options that you can incorporate into your plastic business card to make it shine, we can even make it have a softer look with maybe a frosted or matte finish, whatever you decide to have on your plastic business card it will definitely leave your client’s with a lasting impression of you and your company because you went the extra mile to promote your business with a plastic business card!

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Having problems finding a good point of sales company or not quite ready for the added expenses of having the point of sales system integrated with your system now? We have different point of sales companies that we can refer you to, but while you are considering your POS options, you should check out this company, which can enhance the POS you choose. That company is StickyStreet.

StickyStreet is an online resource that will create, track and manage in house gift card and loyalty card programs that is web-based which allows you to use it anywhere you have an Internet connection. StickyStreet allows you to create, manage and determine the type of program you want to offer and what type of incentives you want to give out with easy access to change or modify the programs and incentives. The five main programs or campaigns are:

1. Point-based Campaigns – Allows you to set your own Points to Dollar Ratio, Profit Ratio, define as many promotions as you would like or as many reward levels as you want, redeem by points, dollars, or preset award levels.
2. Gift Cards Campaigns – Amount spent will allow your clients to redeem gift cards to your business which can be spent at a later time.
3. Buy X, Get X Free Campaigns – Allows you to set any number of products or services, set a different quantity until free for each product or service.
4. Number of Visits Campaigns – Allows you to set as many reward levels as you want.
5. X Dollars per Visit Campaigns – Set your own dollars earned per visit ratio.

These programs are offered without additional software, separate terminals or transaction fees. Your clients can also track their incentives by going to your website and accessing Balance Lookup which will allow them to look at their balances in real time. StickyStreet also can add a QuickEnroll link to your website that will allow your clients to enroll into your program straight from your website. StickyStreet offers a free trial to their program so you can test it out and see if this is something that you can implement into your business just visit www.stickystreet.com for more details.

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3 Ways to Use Plastic Cards To Get More Business

• Use clear plastic cards to make an impact that your connections won’t forget. We offer cards made from a high quality clear plastic that can get your message across while becoming a conversation starter that makes breaking the ice easier. The novelty of these cards will make people hold on to them longer as well and pass them around to their contacts. A well-designed clear card can make an unforgettable first impression.
• Try a custom die cut plastic card to make a splash with a shape of your own choosing. Aside from catching your contact’s attention by using a plastic card instead of a paper one, you can use a custom shape to reinforce and impression that your business is worth remembering. Whether you want smooth, modern curves or an edgier design, you can create a card that fits your business style and gets you noticed.
• Give your contacts a reason to connect with you by using a custom combo card to drum up additional business. Like the preferred customer cards that many retailers use, these are full-size cards with a pair of snap-off mini cards that you can customize any way you want. Imagine handing someone a business card with two snap-off coupons … how much more business could that bring you?

In the current economic climate, you need every advantage you can get to capture the attention of today’s more discerning consumers. People are always on the lookout for something new, fresh and exciting to pay attention to, and plastic business cards – along with a clever custom design – could be just what you need to boost your monthly sales.

Image Credit: Creative Common License from Flickr User <a href=”http://www.flickr.com/photos/mentallyretired/2419333668/sizes/o/“>Xenoloco</a>.

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Fundraising cards can be used as a great way to advertise as well as raise money for special events, charities, and schools. Ordering your Fundraising cards now gives you a chance to promote and gives you time to ask different companies to help sponsor your card. Fundraising cards gives local companies a chance to advertise by putting their name or logo on your card and in return the company can offer merchandise, free food, beverages or discounts on products. You can sell the card and the person buying this card is entitled to the discounts listed on this card. Fundraising cards have been a great way to raise money.  Start the planning for 2009 early, adding Fundraising cards as a way to raise money you need throughout the year is a great start!

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