No matter what business you’re in, you know that the key to increasing sales is staying visible to customers and getting their attention as often as possible. By keeping your message in front of your customers over and over again throughout the course of the year, it becomes that much easier to boost your revenue through people who think of you first when they need the types of products and services that you offer. One simple and effective way to ensure your company gets the attention that it deserves is by ordering wallet-size plastic cards with a yearly calendar printed on them. Here are a few tips to help you design calendar cards that customers want to keep year-round.

• When you lay out your calendar, be sure to leave a little bit of room at the bottom for you to put a personal message. While you could put your company logo here, this will not necessarily give your customer an incentive to do more business with you. Instead, give them a prompt to think about your company for a moment and to consider what they might need to purchase from it. Having a phrase such as “Flip over this card to see 5 special offers” gives them a perfect incentive to think about buying from you again.
• On the back of your calendar card, list a few truly compelling special offers or discounts that your customer will be sure to appreciate. You could offer specific discounts, or use the card itself as a coupon by printing scannable bar codes on the back. One other option is to print plastic cards that have scratch-off squares on the back that reveal extra discounts or offers. You have a lot of possibilities when it comes to plastic card printing, so spend some time thinking about creative ways to market using your calendar cards.
• Finally, ensure that the calendar is more functional to the customer by adding little touches that make it easier to read. Shade the weekends so that the work week stands out. Add a bit of color to typical holidays or special days throughout the year. Or, better yet, link the offers on the back of the card to specific days, and then mark those days on the calendar by shading or changing the text color to something unique. This will give your customers one additional push to return to you again and again.

Many companies use a plastic card printing service to create calendar cards for them, but fail to scratch the surface of what can be done with them. By doing little more than printing a calendar along with a clever logo or business name, they do not create something the customer will keep and refer to year round. But by using the three tips above, and designing your card so that it has a strong call to action and an attractive calendar, you could bring in repeat customers and increase your income all year long.

If your business involves travel, or has customers who travel frequently, promoting your business through personalized plastic luggage tags may be a savvy move that boosts your sales. Though a luggage tag is an item that receives a relatively short span of attention, if you design yours carefully you may be surprised at how effective these little plastic cards can be at strengthening your brand and building your revenue.

Since most companies don’t use strategic marketing techniques on luggage tags, you can capitalize on the attention-getting power of a luggage tag that stands out from all the rest and provides value to the user that goes far beyond a simple place to write a name and address. Here are a few things to keep in mind when using luggage cards as a promotional tool.

• Plastic luggage tags can be a permanent fixture on a customer’s bag, so consider that as it is seen over and over again whatever message is on it will impress itself more deeply in the customer’s mind as time goes on. Take the time to craft a simple, brief message that describes why your customer should do business with you again and again. For example, if you are a hotel chain, your message could be “Best Rates Worldwide” positioned right next to your logo. As your customer spends time waiting in the airport or packing his bags, that message becomes psychologically associated with your company.
• Just because the plastic card your customer attaches to their bags is a luggage tag doesn’t mean it can’t also be a fantastic call to action. Consider making the luggage card double as a “preferred customer card” by including a website address and a special promotional code that will allow the customer to get a special deal. This seldom-used tactic is even more effective if the offer is one that has a greater value when combined with the customer’s travel, such as a discount for a service used when out and about.
• Finally, personalized luggage tags are a powerful way to market to people who are learning about your company for the first time. By designing the front side of your luggage tag with a striking logo and a compelling reason to visit your website or call your company phone number, you could create a stream of valuable leads as you hand them out at trade shows, seminars or other public events. By giving prospects an enticing incentive to visit your website (such as a free information report that is relevant to them), you open up the doors to increased revenue year- round.

The vast majority of companies who use plastic cards for luggage tags design “throwaway” items that are little more than printed versions of their company logo. But by using these three marketing strategies when designing and ordering from a plastic card supplier, you can create a long-lasting promotional tool that converts prospects into first-time customers and existing customers into life-long streams of revenue.

Want to promote your business and be environmentally friendly? ABS Recycled plastic would be the way to go. With the same look and feel of a regular plastic card, with the recycled symbol on your cards, your clients will know that you care about the environment and are willing to go the extra mile in helping to preserve our planet. There is no dull or discoloration in the plastic because it is recycled. You can put whatever you would like on the card and the card can be in any color, we will print exactly how we print on a regular plastic card, the only difference is that this card will be ABS recycled plastic.